Kelly Sternaimolo | Jul 26, 2016
A big concern these days about creating video content is that using a video production company will be more costly and involved than buying your own equipment and creating your own video content in-house. But, to the contrary, using a full service video production company will, in most cases, be the most efficient and effective use of your time and budget.
If you’re thinking of investing in some basic video equipment and creating your own video content in-house, you should first take the time to understand what a full service video production company in NYC can do for you. A good video production company brings a lot more to the table than just video equipment.
The following are just some of the services that a full service video production company will provide:
A full service video production company will be able to provide in-house pre-production, production and post-production services for all of your video projects. This involves a lot more than you might think, including:
A typical production, even a one-minute video, requires a team to be successful. This team can include any of the following: a producer, director, writer, camera operator, production assistants, sound engineer, editor, colorist as well as account executives or creative directors who steer your project from start to finish.
It’s easy to imagine that some of those people are not necessary, but they are necessary to focus on their own specific set of tasks crucial to your production.
You’ll likely need more than just a decent camera and a tripod. A good production company has the a wide variety of equipment, typically including: different types of cameras, lenses, tripods, lights, boom mics, lavalier mics, shotgun mics, sound mixers, sliders, steadicams and more. Additionally they will own and be experts in using the most current video editing and sound mixing software and equipment for post production.
The use of video is an essential part of inbound marketing. The effectiveness of video content has been proven time and time again to surpass text and still images in attracting and engaging customers. It also enhances your SEO and online brand presence.
Fresh video content is essential to any modern sales, marketing or brand awareness campaign. A full service video production company will not only help you create professional quality video content, they’ll be able to produce such content regularly. Some of the different types of video content that a video production company can create include:
These give audiences a general idea of what your company is about and help to strengthen your brand’s identity.
These will make your company more relatable to your audience.
Informational videos can range from product announcements to demo’s to process videos or even behind-the-scenes type videos that offer transparency or enhance your company’s relatability.
Video content is a great way to strengthen your blog and to drive more traffic to it.
A video production company will collaborate closely with you in identifying your marketing goals, creating video concepts and writing the scripts before production even begins.
As effective as inbound marketing can be, if you have the resources, then traditional outbound marketing can still have a big impact on your company’s success. Traditional outbound marketing includes TV commercial production as well as films and documentaries.
A good full service video production company will have the resources to do both. Commercials require a whole different strategy since you only have between 30 seconds and a minute to deliver your message – and because you are paying for air time, you have to make sure that message is effective and clear. Then there’s documentaries, which are typically much longer and require way more resources to create.
Corporate videos can be used in a number of different ways and for a number of different audiences. They not only help inform business partners and clients about your company, but can also be used to inform your employees as well. Some of the corporate videos that a full service video production company can help you to create include:
Both testimonials and case studies are a great way to build trust among your audience. While testimonials are an excellent way to provide third party opinions on your brand or products, case studies can help to inform your audience about the effectiveness of your products or services.
Creating training videos for your employees, especially retail employees, allows them to learn about the rules and processes of your business on their own time. It also ensures that the on-boarding process is streamlined and that your training remains consistent throughout your company.
Marketing reels will help to promote your brand by highlighting products, special events, successful marketing campaigns, awards, recent achievements and more.
Filming company events and editing them into event highlights that you can share with both customers and business partners helps to provide a behind-the-scenes look at your company and the people working for you.
The use of video has proven to be very successful in terms of sales. A full service video production company can help create product demos that fully illustrate the benefits of your products. They’ll also be able to create presentation videos using attention grabbing visuals and emotionally engaging filming techniques.
Last but not least, one of the most important elements that a full service video production company brings to the table is experience. Not only is experience required to handle all of the technical aspects of a video production, but experience is necessary to determine what will work and what won’t work in terms of the actual conceptualization of the content.
Every video production involves various elements that are like moving parts of a machine. An experienced team will know exactly how to run like a well-oiled machine and will know how to look out for potential obstacles, or they’ll know how to respond to those obstacles successfully.
The services, expertise and level of experience that a full service video production company has to offer you is well worth investing in – especially if you want your video content to be professional and effective. While taking on these tasks in a DIY fashion may seem more affordable, there is a cost in the long run when a production isn’t run to the level it could or should be.