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Oct 21, 2020
20 years ago today, October 21st, Mark Serao and Chris Vaglio started Grey Sky Films. It's been a whirlwind two decades and we're so grateful for all the love and support of our friends, families, colleagues and clients.
Oct 13, 2020
After being in business for 20 years, we thought we had seen pretty much everything when it comes to commercial video production, however filming on location during COVID-19 in New Jersey and New York City provided a unique set of challenges for the GSF crew.
Sep 23, 2020
The right video content can help you better market your business and connect with your target audience; here are six tips for creating dynamic corporate video production content.
Aug 26, 2020
Because no two video production projects are the same, there are several factors that can determine the overall cost of your video; here are six things that can affect the cost of your video.
Aug 17, 2020
Knowing you need to create video content for your business but not fully understanding the process can make your decision to move forward with your video production projects very daunting; in this post, we'll take an in-depth look at each stage of the video production process and what they entail.
Aug 03, 2020
Marketing for your small business is tough, and trying to market during a global crisis is even tougher; here are five tips to help you market your business during COVID-19.
Jul 20, 2020
In the wake of the COVID-19 quarantine orders lifting, the GSF team is getting back to what we do best: creating great video content for our clients.
Mar 03, 2020
LinkedIn is introducing some new features for Pages. We've got the scoop on the latest updates as well as the updates from the end of 2019.
Feb 20, 2020
We originally put together an infographic detailing the updates Facebook made in September and October, however, they've since made major design changes to both the desktop and mobile versions of the platform.
Feb 10, 2020
If your website's content and design no longer accurately represents your company or what you do, it's probably time for a refresh.
Oct 28, 2019
Aside from demonstrating how even campaigns run by social media marketing experts aren’t gauranteed success, it also hit home how imperative it is to know the platform you’re marketing on like the back of your hand.
Oct 18, 2019
Last month, we released the first infographic in a series of 4 to give you the scope on YouTube’s new advertising platform. This month, we’re tackling Instagram.
Oct 01, 2019
YouTube announced some pretty big news themselves that will help businesses stretch their advertising spend further than ever before.
Aug 26, 2019
Video has always been an effective tool for businesses to use for training employees, for advertising via commercials and media buys, and for recording important events.
Jul 26, 2019
Out of all of the social media platforms, LinkedIn set itself apart as the “professional social media” network. In response to this uptick in users and to keep up with the other social media sites, LinkedIn recently released new features designed to increase engagement, including LinkedIn Videos.
Jul 22, 2019
Video lends itself to social media so well that posts with video are almost guaranteed to perform better over any other kind of content. Videos are shared 12x more than images and text content combined on social media.
Jun 07, 2019
It’s officially official! Video is the dominant medium of choice for marketers. 86% of marketers use video content to advertise, educate, and entertain and businesses, on average, publish 33 videos every month.
May 16, 2018
When planning to create and share video content, video quality is something that matters a great deal. In this post, we’re going to review some technical video quality basics, such as file formats and resolution, and we’ll describe how these relate to playback when uploaded to a website, video hosting site, or social media platform.
Oct 10, 2016
Video content can be used to achieve a number of different marketing goals, and because of that, there are all types of video content that you should consider using, including micro video content. Micro video content basically means: short videos.
Aug 08, 2016
TV commercials have been around for as long as any of us can remember – and they remain extremely effective when done right. And, with the rise of internet marketing a commercial you produce for TV can also be shared online, doing double-duty.
Jul 26, 2016
A big concern these days about creating video content is that using a video production company will be more costly and involved than buying your own equipment and creating your own video content in-house. But, to the contrary, using a full service video production company will, in most cases, be the most efficient and effective use of your time and budget.
Feb 04, 2016
Video views continue to be a measure of a video's reach and popularity. Let's look at "views" and dive in to see how video views are defined and counted by major video and social media platforms.
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