A Look Back: Over the River and Through the Snow

Mark Serao

October 9, 2015

Commercial Production, Corporate Video Production, Movie Production, Team News, Video Production

A Look Back: Over the River and Through the Snow

As we approach our 15th Anniversary, we’re taking a look back at some of our most memorable productions. Today, the guys look back on a particular video production across the river in NY that was filled with challenges that made the project extra thrilling…while the weather made it extra chilling!

Fathom Communications created Optimum Set Up Showdown as a unique educational program to help viewers understand their services in a more entertaining way. They created a reality game show featuring two families from the NYC area, who would compete in various games to set up or use their Optimum cable or internet services!

Grey Sky Films joined on as the crew to film, direct, and edit this fast-paced show. As luck would have it, the northeast was destined to be hit by one of the largest snow storms of the season. Facing an impending major snow storm, flight cancellations, and super-icy conditions, our crew buckled down with the team at Fathom to stay one step ahead of each obstacle and create Optimum Set Up Showdown!

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Mark Serao

Mark Serao, Co-founder and Director of Production at Grey Sky Films, has had an eye on brand building from an early age. Inspired by the music industry and how record companies use a grassroots marketing strategy to build their artists/brands, Mark set out to apply those same fundamentals to the business community. Since 2001, Grey Sky Films has worked with businesses, both large and small, to increase market share by producing compelling video that evokes emotion and subsequently creates more sales opportunities.

A Look Back: Over the River and Through the Snow

Mark Serao

A Look Back: Over the River and Through the Snow