A Very Special Patient Story Video

Late last year we were approached by Diagnostica Stago, Inc., an international leader in the in vitro diagnostics industry dedicated to understanding hemostasis and thrombosis conditions. They’re mission is to provide biologists and clinicians with reliable, high-performing systems to prevent, understand, diagnose, treat and understand blood disorders. They were eager to share that mission with the world by way of a patient story video.

Because of the COVID-19 pandemic, we initially met April via a virtual call, and her story connected with us. She was diagnosed with a rare blood disorder called antiphospholipid syndrome, or APS after two miscarriages, a blood clot in her leg, and stroke. APS, also known as “sticky blood” is an autoimmune disorder where your immune system mistakenly attacks normal proteins in the blood. It can cause blood clots, miscarriages or stillbirths, chronic headaches, dementia, seizures and more. 

Stago sought to share April’s story with the world to give a name to what others may be going through, and to educate patients to ask for the testing required to diagnose this disorder. In many cases, doctors won’t think to test for APS until at least three miscarriages. Stago seeks to change this by educating the public through April’s story and providing clinicians with the appropriate equipment for this testing. 

Fortunately, the weather was beautiful and crisp in October 2020 and we were able to film April, her husband and daughter Aviana in and around their home in Morris County, New Jersey, our own backyard. We were honored to be a part of sharing April’s story and Stago’s mission with the world through this patient story video.

 

Mark Serao

Author Mark Serao

Mark Serao, Co-founder and Director of Production at Grey Sky Films, has had an eye on brand building from an early age. Inspired by the music industry and how record companies use a grassroots marketing strategy to build their artists/brands, Mark set out to apply those same fundamentals to the business community. Since 2001, Grey Sky Films has worked with businesses, both large and small, to increase market share by producing compelling video that evokes emotion and subsequently creates more sales opportunities.

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