Grey Sky Films Video Production Agency

An Easier and Safer Way

Our client, FocusedTS, created a safer and more efficient way to remove railroad spikes. The product, called SpikeEase, needed to make a splash in the marketplace and introduce an innovative tool to an industry rooted in the past. 

We created four Facebook and LinkedIn ads specifically designed to look like social posts, but with a twist. In each of them, the SpikeEase "breaks the fourth wall" in a sense, fooling the viewer into thinking the text below the video is part of the social media website, when it's in fact, still part of the video.

Additionally we created a series of fifteen social and micro-edits that focused on all the features and benefits of the new SpikeEase tool. These were filmed in two different locations in Northern New Jersey - Rockaway, and Roxbury.

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