Grey Sky Films and Atalanta, a specialty food provider and importer, partnered together to bring new video content to the cheese brand, Quality Cheese, based in Canada.
We first met Albert, one of the three brothers that run Quality Cheese, at the Summer Fancy Food Show in 2019. He had seen a video we created at the Atalanta booth for Celebrity Cheese, a fellow Canadian brand, and was very excited to do the same for his brand of cheeses. So, just a few short weeks later, the crew flew up to beautiful Vaughan, Ontario! While there, we got to know the Quality Cheese family - Albert, Joseph, William, and their father, Almerigo, who migrated from Italy and began making cheese in the traditional Italian way - which was new to their Canadian community.
While there, we filmed their two factories, a co-op farm, and their village market so that we could create videos for both the US and Canadian markets. We also brought one of our favorite photographers with us to snap a multitude of photos of products, factory and assembly lines, employees, and the farm and animals.
We created a total of 17 videos which consisted of a long-form for the United States, a long-form Canada, a teaser video for both, as well as fourteen separate micro-content pieces for use in the US and Canada.