Murray’s Cheese, a mainstay on Bleeker Street, came to us requesting a video series featuring several of their Italian and Spanish imported products. They wanted to showcase the process, from farm-to-table, so we hopped on a plane to Italy and Spain to create videos for Parmigiano Reggiano, Proscuitto di Parma, Asiago, Manchego, and Marcona Almonds. While abroad, we filmed b-roll of the well-loved animals and the hard-working cheesemonger on the farms, in the processing facilities, and the retail stores and aging rooms. We also filmed interviews with all of the folks involved who bring these delicious products to market.
We flew from Newark to Italy and Spain to create separate video series focusing on the origin story of each product and the processes that bring these farm-to-table products to market.
We created two separate video series: Real Talk — which included candid interviews about the origins of each product and how the culture strives to maintain the authenticity of their processes, and How It’s Made — which showcased the process from start to finish, farm-to-table