Green Mountain Coffee: Artisan Series Product Launch
Calling all coffee lovers! Green Mountain Coffee and our partner, Coyne PR, invited us to document the launch of a new limited-release Artisan Series of coffee roasts and a PR event for the brand. The setting? A swanky and hip lounge called The Campbell in NYC. The vibe was naturally moody, with dim lighting, and the exhilarating smell of freshly brewed coffee and bourbon-spiked cocktails filling the air. Media and influencers from all over the city and the surrounding area filled the space to try the new brews and experimental cocktails and experience a multi-sensory event. Our mission was to capture the exclusive event by gathering footage of the new product and packaging, documenting the genuine reactions to the new product, and fill the video with the emotions of interactions and enjoyment.
This video was featured on social media along with the attending influencer's posts, creating a grassroots style product launch.