Grey Sky Films Video Production Agency
 

Global Beer Network

Stiegl Beer is a very popular beverage in Europe, but when it comes to their US footprint, their notoriety was lacking. Enter: Grey Sky Films. Their US distributor, the Global Beer Network, asked us to create social media promotional videos to bring their #stieglmoments and #takestiegloutside campaigns to life.

2 DAYS IN THE WOODS 

Filming at the Crystal Springs Mountain-Top Resort in Vernon, NJ was fun, and a little scary. With the threat of hungry, ready-to-hibernate bears, extra-large wolf spiders, impending rain, and zero cell reception, we managed to transport a bus-load of NYC actors to the very top of Hamburg Mountain to enjoy some of Stiegl’s Grapefruit Radler, outside.

Working off their “Alpine Corona” brand identity, we created a series of vignettes for their Grapefruit Radler that worked as a single video and standalone pieces that spoke to the 24-30 Millennial generation.

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