Stiegl Beer is a very popular beverage in Europe, but when it comes to their US footprint, their notoriety was lacking. Enter: Grey Sky Films. After completing a campaign for another client of theirs, Chimay Beer, US distributor the Global Beer Network asked us to create social media promotional videos to bring their #stieglmoments and #takestiegloutside campaigns to life.
Since Stiegl is a lifestyle brand - and their Grapefruit Radler is most often enjoyed while outside, doing light sport activities ie: bike riding - we wanted to create branded pieces for their campaign that really showed off how and when someone might be drinking Stiegl. Fun fact - Radler means bicycle!
So we found a handful of actors and went into the woods to mimic a weekend getaway for the group. They hiked, biked, fished and kayaked, all while enjoying a refreshing Stiegl beer.
Working off their “Alpine Corona” brand identity, we created a series of vignettes for their Grapefruit Radler that worked as a single video and standalone pieces that spoke to the 24-30 Millennial generation.
These social videos were shared on Facebook and Instagram and needed to be both horizontally oriented (16x9) and square cut (1:1).