New York City is Tough

Our partners at Coyne PR approached us with the idea to create a set of two commercials that embodied the feeling of New York City for the NY Community Food Bank. One of their gracious donors offered to match contributions during these unprecendented times, allowing the food bank to double the amount of meals a single dollar provides from 5, to 10. During COVID-19, when many families were left food insecure, this was an incredibly generous act.