Our partners at Coyne PR approached us with the idea to create a set of two commercials that embodied the feeling of New York City for the NY Community Food Bank. One of their gracious donors offered to match contributions during these unprecendented times, allowing the food bank to double the amount of meals a single dollar provides from 5, to 10. During COVID-19, when many families were left food insecure, this was an incredibly generous act.
New York City Never Sleeps
The second spot in this series includes the same overarching message, but with another NYC twist.