Entenmann’s was celebrating a landmark achievement: 120 years in business. In honor of their birthday, our partners at Coyne PR approached us with an idea to create a social media public relations campaign that included a commercial of Entenmann’s lovers wishing the centenarian company a very happy birthday. We cast a whole slew of actors across all ages and demographics to come in and show off their singing chops - Aca-Pella style.
Since being posted to YouTube a little over a year ago, the video celebrating Entenmann’s 120th birthday has garnered millions of views. That’s a lot of birthday candles to blow out!
After the huge success of the Happy Birthday campaign, Coyne PR approached us with another project for Entenmann’s - to create short, micro-content promoting the bite-size and travel-ready Entenmann’s Mini’s product line.