In 2018, Crane’s Mill, a luxury retirement community, wanted to create a commercial that highlighted the social amenities included in their independent living community. We developed a tagline for them, “Live as Young as You Feel,” in order to demonstrate that life is just beginning when you arrive at Crane’s Mill.
One of the unique challenges we encountered during pre-production for this project was the need for it to be an evergreen commercial - for indefinite use. Typically we would feature some of the real Crane’s Mill residents, but for the longevity of the piece, we decided to bring in actors to play the roles of the residents. In doing this, Crane’s Mill now has a commercial that they can use for years to come.
Director of Sales & Marketing, Crane’s Mill
“Grey Sky stood out to us…we’d get the type of film we were looking for and the professionalism that went along with it.”