BNY Mellon recently created the NEXEN API Store to help their clients and investors co-create a digital wealth experience. For this video’s success, it was important to include a family component and a sense of urgency to demonstrate how this new technology helps people get back to the things that matter.
There was a lot of pink tulle flying around on set that day. Some were actors playing ballerinas, some were real ballerinas who also happened to be the daughters of some of our crew members.
We developed creative that tugged on the heartstrings and showed a mother racing to make it to her daughter’s ballet recital.