American Financial Resources (AFR), created a hands-free pipeline management tool that integrates directly with Amazon's Alexa, giving their lenders the ability to stay up to date on their client’s loan status on their own time, whenever they want, wherever they want. They asked us to help them promote the new technological innovation with a video demonstrating all the ways the app integration would fit into the daily activities of their lenders.
In this video, we followed one of their lenders through a typical day, from waking up and making breakfast, through the work day, and into the evening. Throughout the day, Amazon's Alexa is there by his side, helping him stay up-to-date on his client's loan status.
Chief Marketing Officer, AFR & eLEND
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