Discovery & Strategy

Our entire process begins with discovery. We’ll dig deep to learn more about you, your business and the goals you’re looking to achieve with video content. Your video content needs to represent your brand in the most authentic way possible; so, as your partner, we’ll delve into the following items to help create content that truly performs:

  • Goals and Key Initiatives
  • Marketing Content Calendar
  • Brand Identity and Guidelines
  • Options for Video Distribution
  • Budget
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Creative Development

Our in-house creative team includes artists, writers, producers and directors with a wide variety of innate skills.  Whether using our own discovery data, or partnering with a guiding force (like a CMO or another agency partner) we’ll build out a creative treatment worthy of your brand.

  • Concepting
  • Storyboarding
  • Plot Structure
  • Rendering or Moodboarding
  • Sourcing Stock Assets
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Pre-Production

Pre-production is the planning phase of the process that allows us to set your project up for success in the following phases or production and post-production.  We’ll address the overall timeline for the project and thoroughly prepare what’s required for a smooth and successful production date(s), including:

  • Schedule and Shot List
  • Location or Studio Rental
  • Casting
  • Scripting
  • Set Design or Building
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Production

Our team has worked together for years on thousands of projects. We run a production like a well-oiled machine, and make the most efficient use of your production time.  Production is when we create, film and capture all visual and audio assets to be used in your final project.  On production day(s), our team arrives ready to roll, and works through all production tasks, on target and on time:

  • Camera Operation
  • Directing and Producing
  • Lighting and Audio Setup
  • Hair, Makeup and Wardrobe Styling
  • Craft Services (Gotta stay nourished!)
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Post-Production

Once all assets are filmed, recorded and created, we move into the Post-Production phase. Our post-production team gets to work assembling all footage, audio files and related graphic assets to reach a final edit that meet the expectations discussed in planning.  The post-production phase includes any of the following services:

  • Editing
  • Color-correcting
  • Audio Cleanup or Mixing
  • Graphic or Text Animation
  • Exporting to Proper Specs