Fathom Communications approached us to create a video for Gatorade to promote their newest product, the G-Series, a line of sports drinks for athletes to use before, during, and after a workout. To create this video we documented the G-Series Mobile Locker Room as it toured across the country stopping at different high schools to teach the athletes about the importance of hydration and what the body needs to perform.
We captured footage of the students trying the sports drinks, hanging out in the mobile locker room, and listening to professional athletes share their experiences.
This mix of an overview and documentary style video was a blast to create. We loved capturing the energy of the high school students, G Series educators and professional athletes.