Julianna Lopez | Aug 17, 2020
You’ve thought about it, done your research, and decided you’re ready to create video content for your business. Because every video needs to reflect the business producing it, there isn’t really a “one-size-fits-all” solution for producing video content. However, the three main stages of the video production process don’t really change from project to project. To help you better understand the video production process, here’s a look at each stage and some additional factors to consider with regard to your video.
There are three stages of video production — pre-production, production, and post-production — and there are certain aspects within each stage that can affect the overall scope and cost of your video production project.
There are certain pre-production steps that every video project needs, such as scheduling and coordinating. Keep in mind, larger video production projects will require more producing time, which can include creative development, scriptwriting, casting, or location scouting. A much larger project may require producers to:
When it comes to production, you’ll need a crew to make your video project a success. While you might be tempted to hire a one-person crew to film your project in an effort to keep production costs low, it’s not a feasible option for the majority of video productions. While we always try to run a tight crew, and we’ve successfully filmed many smaller production projects with as few as three crew members, we know that larger productions almost always require larger crews to get the job done. Here are some often overlooked aspects of the production stage we keep in mind when planning your production day and how many crew members we’ll need:
All of these things have to be done before the cameras can start rolling, and each requires time and the correct crew member(s) to accomplish.
While the production stage is what most people tend to think of when it comes to video production, the post-production stage is an integral (and sometimes the longest) part of the production process. During post-production, your editor will:
The above steps outline the main three stages of video production, but here are some additional production factors to consider for your next project:
There are so many details and components to consider when you’re planning your next video project. The right video production company can provide you with the expertise you’ll need throughout every stage of production. Grey Sky Films has over 20 years of experience producing awesome, professional video content, and we’ve got the kick-ass skills to create an efficient and super exciting video production experience. Contact us for help with your next video project!