Grey Sky Films Video Production Agency

The Benefits of Redesigning Your Company’s Website

Julianna Lopez | Feb 10, 2020

Tips, Marketing

As we roll into February of 2020, it’s common knowledge (...at least, we hope it is!) that every company needs to have a website. It’s the most important marketing tool your business has at its disposal. Your website should be a one-stop-shop for people looking to learn more about your company as a whole as well as your products and services; it should also, according to Seethrough Web, represent a “concrete depiction of your company’s identity and the ultimate experience of what you have to offer.” 

That being said, if your website’s content and design no longer accurately represent your company or what you do, it’s probably time for a refresh. While the task of redesigning your website can seem daunting, doing so allows you to:

  • Re-establish your company’s identity online.
  • Increase and optimize your company’s online visibility and attract new visitors and potential clients via search engine optimization (SEO).
  • Keep your current customers interested and engaged with your business and offerings.

If you do find that your website needs a refresh, take advantage of the opportunity to reconnect with past and current customers and drum up some new business. 

Here are five questions to ask yourself when you review your website:

  1. Does your website still reflect your company’s identity?
  2. Is your website fully optimized for search engines?
  3. Does your website offer an engaging customer experience?
  4. Is your website mobile-friendly and easy to navigate?
  5. Is social media fully integrated into your website?

1. Does your website still reflect your company’s identity?

While you may not need all of the bells and whistles, conveying your identity clearly and throughout your website increases your appeal to potential clients. Your website also needs to convey what makes your company stand out from the competition. If your website does neither of these things, it’s time to start thinking about a redesign.  

2. Is your website fully optimized for search engines?

Search engine optimization (SEO) has become one of the most popular buzzwords when it comes to website performance over the last couple of years. And for good reason! It’s imperative for your website and content to reflect the keywords and phrases your target audience is using to remain as close to the top of the search engine results pages (SERPs) as possible. If your website’s SEO performance isn’t where you want it to be, you should speak with an expert to develop an SEO strategy.

3. Does your website offer an engaging customer experience?

Gone are the days when websites were just a static source of information. Customers expect your website to do so much more than that. Your website needs to be an engaging experience that guides your target customers through your site to complete your call-to-action and ultimately convert. 

4. Is your website mobile-friendly and easy to navigate?

There are two words you need to repeat to yourself when you’re reviewing your website: mobile first. Everything on the desktop version of your website needs to work on the mobile version. Because most people are browsing the web on their phones rather than on their computers, Google determines where your site ranks on the Mobile-First Index based upon how your website renders on mobile. Even if your website was created a couple of years ago, chances are there are improvements you can make to better enhance your site’s performance on mobile. 

5. Is social media fully integrated into your website?

The backbone of social media is having the ability to share and access information at any time. To ensure that your customers and visitors can share your blog content and site, make the links to all of your active social media profiles prominent fixtures throughout your site. 

If you answered “no” to any of these questions, it’s probably time to upgrade your website to incorporate all of these features. Doing so can help increase your revenue by re-establishing and solidifying your company’s identity, increasing your visibility, bringing more traffic to your site, and ensuring your customers and site visitors have an engaging experience that adapts to their needs and devices.

Practicing what we preach!

As we’re going into our 20th year in business, we had to do some serious thinking about our website and whether or not it still reflected who we are and what we do as a company. When we found our current site lacking, we decided to invest in a refresh. We're proud to announce that we've launched our brand new website! Our new design emphasizes what we think sets us apart from the other video production agencies out there: our work and our team. So, stay, take a look around, learn about our newest team members and in-house services and offerings!

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