It was also very important that voiceover talent for these spots sound authentically “New York”. Pronunciation, dialects, and even a slight accent was critical to bring home the message and connect with their fellow New Yorkers.

Our partners at Coyne PR approached us with the idea to create a set of commercials that embodied the feeling of New York City for the NY Community Food Bank. Finding the right words, written by Rob Schnapp at Coyne PR, was the mission. So who are New Yorkers? They’re tough, especially during these unprecedented times.