Improving sales, customer service, and productivity are consistently top priorities for successful businesses, and video is undoubtedly one of the most valuable resources for optimizing both sales and training. Whether you’re delivering dynamic presentations, trying to attract or nurture new leads, onboarding new hires, launching new products, revamping existing products, or want to increase internal productivity, video is the best tool to make education convenient, practical, and highly effective.
The benefits of using video in sales and training are endless: streamline presentations and sales cycles, eliminate the costs of an in-person training program, offer convenience to your audience or staff with video viewable across multiple devices, monitor and improve audience retention, and make your videos easily accessed and shared. And, while your video content is doin’ its thang, educating and engaging your audience, the use of professional-quality video reinforces a positive perception of your brand, and reflecting a relevant, modern or tech-savvy brand image.
Sales Presentation Videos
Whether you’re giving sales presentations to large groups, or reaching out to individuals on a daily basis, video helps you capture attention and provide a wealth of information quickly. Professional video tells (and sells) your story with rich visuals, sound, and emotion-tapping techniques.
Use video to warm up an audience or make first contact with a prospect, use it as way to introduce yourself, to demonstrate products and processes, or to inspire others to take action. With most buyers evaluating products and services online, video makes the personal connection that text only dreams of!
Training with video is more efficient and more effective than other traditional training methods such as written materials and live courses. Most people prefer video to text; video content is more engaging, and makes an abundance of information more easily absorbed and retained. With video you can also disseminate consistent information to a widespread audience, make these resources accessible around-the-clock, and make training conveniently viewable via web, mobile phones, or tablets.
Product Demonstration Videos
A demo video shows the totality of what your business or service has to offer, or it shows the in’s and out’s of how a product works. An eye-catching and engaging demo video can serve multiple purposes: use it to secure investors or promote a product in the making, use it at trade shows or live presentations, keep it on your website and social profiles as lasting content, and share it in an accessible how-to video library for ongoing customer support.
Let’s Get Started
Video has continued to be one of the most valuable resources when it comes to improving sales, customer service and productivity. Whatever your goals may be, video can help! What are you waiting for? Let’s get started!
Disclaimer or Compliance Videos
A disclaimer or compliance video is an efficient and highly-effective way provide a “crash course”, instructions or information to visitors, customers, or staff. Videos such as these are perfect for businesses such as: manufacturing or utilities plants, museums or laboratories, race tracks, sky-diving companies, and many more. An instructional video will help you ensure safety and protocol in your business.
Team or Individual Bio Videos
Bio videos help you build emotional human connections across digital platforms such as websites, email, or social media or other professional online sites. Bio videos allow you to be everywhere, engaging and informing people where text otherwise falls flat.
Using professional production for your bio video offers ginormous (not a real word, we know) advantage: we perfect your script and coach you on camera, enhance your message with the perfect mix of audio and on-screen text, and overall deliver a high-quality video that will speak to the high-quality of your and your brand.
Producing a library of videos that help address common questions or concerns is a terrific way to make your customer support available and accessible around-the-clock, and to take workload off of existing sales support team members. Host these videos on your website, on tablets, or create organized playlists on YouTube to generate SEO and continually engage your customers and clients!