Our Process

While Grey Sky Films is in the video production business, we are also in the business of enhancing our clients’ image and helping them attain their goals. We consider each project as a chance to truly partner with our clients throughout NJ and NYC to build success together.

Please read on, and explore the icons here to learn more about our passionate process and expert capabilities. We look forward to learning more about you!

Consultation

Whether you already know what type of video you’d like to create, or you haven’t a clue where to start, we can help!

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Development

Our in-house team of account executives, producers and creative directors will collaborate with you to create and develop your concepts.

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Pre Production

While not all projects need creative development, all projects do require and benefit greatly from the pre-production phase.

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Production

We take great care to be superbly organized and prepared for filming to ensure that your production is smooth, efficient, and enjoyable!

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Post Production

Once all filmed footage and audio tracks are submitted to our post-production department, our team can begin the editing process.

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Delivery

Once we get the stamp of approval of your video, there are a few final steps toward completion of the file delivery process.

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Consultation

Whether you already know what type of video you’d like to create, or you haven’t a clue where to start, having a conversation (or two…or three!) with our team, is the best way to clarify your needs, and set you up for success.

We love having visitors, and you’ll be greeted with a tour of our creative offices, our break room, our in-house studio, and our magical post-production department!

In our first meeting we’ll talk about:

  • Your goals or initiatives.
  • Your current marketing agenda and how video may enhance it.
  • What type of video(s) you would like to create.
  • Specific details, such as: scripting, casting, filming, editing, graphics, timeline, budget, and everything in-between.

Development

Looking for the next “Where’s the Beef?” or “Geico Caveman”? Or perhaps you just want to establish consistent branding elements across all of your marketing materials. Whatever your objective may be, Grey Sky Films offers various creative and concept development services.

Our in-house team of account executives, producers, and creative directors will collaborate with you (or your sales, marketing, or agency team) to create and develop brand-right concepts or to fine-tune existing ideas.

Pre Production

While not all projects need creative development, all projects do require and benefit greatly from the pre-production phase. This is the planning stage that allows us to set your project up for success in the following phases of production and post-production.

We’ll also address the overall timeline for the project and determine a production and post-production schedule.

In pre-production we’ll prepare for everything that will occur in production, which may include:

  • Casting, scripting, and a schedule for filming.
  • Lists of shots to be captured.
  • Graphic or audio assets to be gathered.
  • And much more.

Production

Filming in the production phase is often the most fun and exciting part of the video production process! We take great care to be superbly organized and prepared for filming to ensure that your production is smooth, efficient, and enjoyable!

Our crew values and demonstrates punctuality, professionalism, and a positive attitude on-set, and in your environment. Your Account Executive, and Producer or Director will work with you, and provide guidance every step of the way, ensuring you get the rock-star treatment on production day.

Post Production

Post-production is where the real magic happens! Once all filmed footage, visual elements, audio tracks, and other vital components are submitted to our post-production department, our post-production team can begin the editing process.

We develop your first edit to a point where we feel it’s as complete as can be, potentially using water-marked graphics and audio files until those items have been approved for purchase and use in the final edit.

Your Account Executive will schedule a first edit review session and then present your first edit to you via a password-protected link, allowing time for you to review and compile any notes you may have on your edit for the review.

The edit review session is when we will meet or have a call to discuss any and all updates you may have for your video. We offer up to three rounds of review to reach final approval.

Delivery

Once we get your stamp of approval of your video, there are a few final steps toward completion of the file delivery process.

First, upon final approval we then purchase any stock asset placeholders (watermarked images, stock footage, or music files), and update them in the video file with the final purchased assets.

Then, we perform final run-off to your requested file specifications. Our discussion earlier in pre-production will have dictated which file formats you require, and we will have performed all editing services with that file format in mind.

Last, but certainly not least, we perform final quality control, ensuring there are no glitches or issues in the video file. We typically deliver final files via digital transfer, easily download-able with the click of a mouse!

Once you download the file, it is ready to be uploaded to your website, YouTube, social channels or mobile tablets, and more!