Oxford Communications brought us on for this commercial, created to spotlight Robert Wood Johnson University Hospital Hamilton’s 15/30 Guarantee, which says that all patients in the emergency room will be evaluated within 15 minutes of arrival and seen by a doctor within 30 minutes.

We filmed this commercial from the point of view of a patient being rolled into an ambulance, riding to the hospital, going in to the hospital, and being seen by a nurse.

A commercial doesn’t have to be long to make an impact. RWJ Hamilton is an excellent example of a commercial that keeps you engaged and educated all within 30 seconds.