LEO Pharmaceuticals partnered with Grey Sky Films to develop rich video content to enhance their QualityCare platform. QualityCare was developed to offer support and education to psoriasis patients world-wide by providing blogs, forums, and chat rooms.
To enhance the patient support experience with truly emotional and engaging content, Grey Sky Films filmed a real panel of women discussing their experiences with psoriasis. We curated over fifty different videos to create a full library of content that could be accessed by patients day or night.
LEO launched this new platform in conjunction with the National Psoriasis Foundation and as a result experienced significant and rapid increase in platform members.