Two GSF Video Productions Selected as Finalists in the Jersey Awards!

We’re very excited to announce that two of our video productions from the past year have been selected as finalists in the NJ Ad Club’s annual Jersey Awards!

This year is the 50th Annual Jersey Awards dinner, held by the NJ Ad Club.  For years, they’ve shined a spotlight on professionals throughout all areas of the advertising industry, including: PR, marketing, creative, branding, digital, photographers, writers and more. They also host a variety of industry events, from educational to celebratory!

We’re proud to take part in their events every year and to co-mingle with some of Jersey’s Best professionals at each and every gathering.

Humourous Micro-Content for eLEND

We produced this 15-second micro-content spot for American Financial Resources, for eLEND’s “Compare My Rate” campaign.  Humorous short content like this excels at grabbing attention, piquing interest, increasing brand recall, and expressing the brand image as relatable, fun and approachable.  All of these qualities help to engage with viewers and encourage them to seek more information or take action.

Humor is one of the best ways to connect with audiences using video, and short content is highly effective! To-date, this 15-second video has over 202 thousand views on YouTube alone!

 

Documentary-style Long-form Content for Murray’s Cheese

One of our most exciting recent projects lead us to Italy to produce branded video for Murray’s Cheese. When an agency and video production team unite, there’s an exchange of ideas, strategy and goals so that the most effective and engaging content can be produced. In this case the client knew exactly what they wanted: videos speaking to the process of making specific world-renowned cheeses.

We recently featured this project on our blog, and posted a bunch of behind-the-scenes photos from our amazing trip to Tuscany, Asiago and Po River.  Take a look at the final video, selected as a finalist by the NJ Ad Club for this year’s Annual Jersey Awards:

 

The 50th Annual Jersey Awards Dinner

The dinner will be held on June 6, 2018 in Cedar Grove, NJ. We’re so excited to see everyone from the NJ advertising and marketing community once more, and hopefully take home a couple of wins!

For more information on the event, click here!

And, catch up on the interview series we produce with the NJ Ad Club, featuring various professionals from New Jersey…