Ritchie's Music Center

Ritchie's Music Center has been teaching, selling, repairing and renting instruments for over 30 years. Grey Sky Films teamed up with Ritchie's to create a series of commercials. What better way to promote a music store than to completely destroy a bunch of instruments!

The challenge was that for the destruction portion of each commercial, we only had one take. (Give us a break, destroying instruments can get expensive!) So we covered the shoot with 4 cameras (one of which also almost got destroyed) to make sure we had every angle possible. The whole Grey Sky team came out for this shoot, including our very own Matt Horutz, who stars in the commercial as the crazy mad scientist. As well as several Ritchie's employees. Here you can watch all 4 commercials back to back. Let us know which one is your favorite!