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Shopping for luxury items online can be a challenge. Especially when it comes to jewelery. Online retailer, Shopping Badger, rose to that challenge by producing a series of custom-branded product videos.The goal of each product video was to bring out the shine and sparkle of each piece of jewelery - something that's hard to do with a simple photograph. Demonstrating the scale of each piece was also important to this e-retailer because shoppers are curious to see how the piece is going to look on a person. Providing custom-branded product videos has increased their conversion rate and reduce shopping cart abandonment.